💰 Financial Model Logic
Not a forecast. A business logic model: who pays, how much, why they stay, and what this round proves.
The Pre-Seed Financial Model Principle
❌ Wrong Question
"How much will we earn in Year 3?"
✅ Right Question
"What assumptions, if true, make this business viable — and how do we test each one?"
💡 Investor Signal
"This founder thinks like a business operator, not just a product builder."
Revenue Model Assumptions
Parents (B2C)
Primary Channel
Free
$0
- • EF Assessment
- • 1 Game Recommendation
Parent Plus
$9–15/mo
- • Weekly Recommendations
- • Reports
- • Insights
- • Home Actions
Family Plan
$19–29/mo
- • Multiple Children
- • Monthly Reports
- • Progress Tracking
Thesis: Parents pay for clarity, progress visibility, and feeling like capable guides.
Key Metric: Return rate after first Insight
Clinicians (B2B)
Primary Channel
Starter
$29–49/mo
- • Up to 10 Clients
- • EF Profiles
- • Basic Reports
Pro
$79–119/mo
- • Unlimited Clients
- • Full Reports
- • Templates
Clinic Team
$199–299/mo
- • Multi-User
- • Dashboard
- • Branded Reports
Thesis: Clinicians pay for time savings, professional reports, and outcome measurement.
Key Metric: LTV driven by caseload size × retention
Institutions (B2B2C)
Primary Channel
Paid Pilot
$500–2K
- • 4–6 weeks
- • Cohort
- • Outcome Report
Annual License
$3K–15K/yr
- • Per-User or Per-Group
- • Dashboard
- • Training
Advanced Package
$15K+/yr
- • Benchmark
- • Custom Reports
- • Onboarding
Thesis: Institutions pay for measurable impact, standardization, and stakeholder reporting.
Key Metric: Renewal rate and contract expansion
📌 INVESTOR PRINCIPLE
MindBloom is not selling games. It is selling Outcome, Measurement, and Generalization — at different price points for different buyers.
